Human Storytelling for a Digital World

Social media has become the stage for our most human instincts: our desires to connect, become, and explore. It’s precisely this promise of possibility that made me fall in love with working in social media.

I’m an award-winning Senior Social Media Manager who turns complex, technical ideas into scroll-stopping content that speaks to people, not just metrics. My work spans global enterprises, local journalism, Formula 1 sponsorships, major brand launches, and even orchestrated Twitter beefs.

At the core of everything I do is storytelling. Every post, image, and interaction should move a brand’s narrative forward — driving awareness, leads, and loyalty.

And I can’t wait to tell yours.

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  • I’ve led multi-channel social strategies for six brands and helped 15+ CEOs and founders grow their presence through profile optimization, positioning, campaigns, and copywriting.

    Work spans across LinkedIn, Instagram, Facebook, Twitter, Bluesky, and Employee Advocacy platforms

  • I love building campaigns—whether they last for years or just a week. I’ve led multi-year efforts, including guiding sentiment through one of the largest tech acquisitions in history, launching a new sub-brand and growing it to over 30,000 LinkedIn followers, and driving awareness through a client’s Formula One sponsorship.

    On the shorter side, I’ve run quick-hit campaigns like developer-focused Valentine’s cards, a playful Twitter “beef” between rival newspapers, and trade show activations with surveys, scavenger hunts, and time-lapse videos.

  • I use analytics, experimentation, and a test-and-learn approach to tie social strategy directly to business impact — and clearly communicate that value to stakeholders and the C-suite.

    I connect brand goals to audience needs through voice & tone work, audience research, competitive analysis, SME interviews, and content audits.

    I also keep clients ahead of the curve with proactive advisories on emerging platforms — from Mastodon and Substack to Threads, Discord, Bluesky, Glassdoor, and TikTok.

  • Success on social media often requires a willingness to think about the work differently. Regardless of team size and organizational challenges, my experience has shown me that delivering business value is possible with the right strategy—even if it initially feels like uncharted territory.

    I enjoy providing my team, clients, and network with new frameworks for addressing their social challenges. From rethinking event strategies and answering platform questions to challenging best practices and exploring new tools (like AI), I love exploring what’s next in social media.

Campaign & Project Highlights

A Landmark Tech Acquisition

As my client navigated the third-largest tech acquisition in history, I helped them leverage social media as a trusted source of information for employees, customers, and partners over 2.5 years. With the help of executive content, employee advocacy, and social listening, we published 140 posts with a total of 2.2 M impressions and a 5% cross-platform engagement rate. The top posts reached 250K impressions.

Revitalizing a Legacy Brand

I revitalized a dormant cybersecurity audience of 400,000 on LinkedIn through platform-native content (including polls), achieving up to 80,000 impressions per post.

Innovation & Formula One

After competitive analysis, I guided the launch of a client’s executive bench (10+ executives) on Twitter/X and LinkedIn within a year, including executive interviews, profile planning, and campaigns.

Introducing a Brand to the World

I launched a new subsidiary brand on Twitter/X and LinkedIn, organically growing channels to over 30,000 followers and 1.8 million impressions and sustaining a 6% engagement rate (cross-platform) within the first year.

Communicating for the C-Suite

I orchestrated a multi-year Formula One sponsorship campaign across Instagram, Twitter/X, and LinkedIn, resulting in nearly 1.4 million impressions, a 372% increase in new followers, and an 88% rise in engagement rate.

Unmuted a Thought Leader

I helped a brand stand out in its crowded market segment by becoming a thought leader on LinkedIn. Through LinkedIn articles from the CEO, videos featuring company SMEs, LinkedIn polls, and more, their engagement rates increased by 2,125% within a year, outperforming their competitors.

About me

  • As the founding member of Big Valley Marketing’s Digital & Social Marketing practice, I helped shape our products, services, and philosophy — growing the team’s annual revenue to $1.3M in just five years.

    My work driving practice growth and leading major client accounts earned me recognition as one of Ragan’s Top Women in Communications “Rising Stars” of 2025.

    Beyond client work, I’ve co-led a monthly social media education series, developed Big Valley’s AI policy and toolkit, and created proactive advisories for industry moments, such as the TikTok shutdown.

    Stanford’s rigorous English program laid the foundation for my creative and analytical skills, while my time as COO of The Stanford Daily — managing a $ 600,000 budget, a $3 million endowment, and a cross-functional team through the pandemic — refined my operational expertise.

    Most importantly, I’m known for my thoughtful, empathetic leadership style. I measure success by my team’s wins as much as my own — and I celebrate every perspective at the table.

  • I’ve been a lifelong bookworm and cinephile. I’m drawn to stories with magical realism, mind-bending experimental forms, and life-changing love stories. I’m a self-described “I listen to anything” type of person, but I really love blues, jazz, and indie pop the most. In my spare time, I dabble in landscape photography (which has fed a love for traveling) and pottery.